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Inventor of men's briefs:
Arthur Kneibler (1935)
Kneibler, an executive at a Kenosha, Wisc. underwear company, got the idea for men's briefs after seeing a picture of a man wearing a short swimming suit on the Riviera in 1934. Kniebler adapted the bathing suit, adding a new material called elastic to the waistband, and on May 29, 1935, Kniebler's invention recieved Patent No. 21,999. A 1935 magazine ad touted the the brief's "scientific suspension" and "restful buoyancy."
Source: Chicago Tribune, 1/22/1985
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