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There are times when it is meaningful to spend a lot of money on a direct mail package. For example, when you need to make a giant splash, when your mailing list is small, you can pay more for a piece or you don’t have to worry when you drop a shot and save money on a resale.
However, carrying humble making money from postcards can make a lot of sense. Nobody knows this better than retailers. For example, if Nordstrom wants to announce a shoe sale, they will not send you a letter in the envelope and you will need to open it. “Discount 15% off all women’s shoes! Sale ends with March 15th!”
Yes, retailers know that postcards are read. But you don’t have to be a retailer to work on these easy-to-produce, low-cost self-mail. You can use making money from postcards to achieve the following goals:
Previously ask those who don’t respond to your previous mail to re-contact them cost-effectively
- Create Monthly Cheap Monthly Marketing Campaign
- Get people to your website with special offers
- Asp Tease Opportunities – Let them know you want something valuable to come in the mail
- Announce a private sale only to postcard recipients
- Thanks to the customers’ business
Want to try postcards? Here are seven tips to remember:
Here are some legitimate postcard money making system tips
- Use first-class postage.
You get quick delivery and you can get back what you can’t offer. It keeps your list clean. (Do not forget to print the words “Address Service Requested” according to United States Postal Service requirements to use this service.)
- Use a straightforward title.
Pop it in and make sure there is an advantage in it. The title is very important.
- Keep your message brief.
Don’t try to squeeze a ton of body copy onto the postcard.
- Two colors are often enough.
Generally, if your budget is tight, there is no need for spring for four colors. I like to mail in black and red less often with four colors.
- Use the right kind of paper.
The bright white, 80lb linen stock is a good place to start. You don’t need a glossy finish until you run four colors.
- Choose the right size card.
You have many choices. Good base size is 5-1 / 2 “x 8-1 / 2”, but you can go big or small.
- Encourage recipients to hang on your card.
If applicable, run a bold little line “Don’t forget to save this card.” Surprisingly, some do!
