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Here’s the deal: SEO is hard. So hard, that more people quit at it than succeed. The problem with SEO is that it involves a lot of moving parts and if you neglect one aspect of it, your results will be limited because of it.
With a fully managed SEO plan, you’ll watch your website rank for more keywords, generate more organic traffic, and bring in more leads.
Here are the three things you need to focus on in a fully managed SEO plan:
- On-Page SEO
Before you do any off-page SEO, you first need to ensure that your website is properly optimized. This doesn’t mean copy and pasting content from another site onto yours and hoping it’s suited to your site, but creatively writing copy that resonates with your brand, your customers, and message. Try to make your page content longer in length, around 2,000 words or more, but do not stuff it with keywords. Make sure that you have your H1 tags and other tags set up correctly so that Google knows how to read your content! Additionally, make sure that your meta titles and descriptions are written and written well. These are the first things that potential customers will see on Googles search results pages.
- Content Creation
If you don’t have a blog on your website, it’s time to add one. It is so important to have a blog on your website for many reasons, but the primary reason to have a blog on your website is for the creation of content. In a fully managed SEO strategy, you need to continually create resourceful and relevant content! Why would Google rank your website over other websites that answer questions, provide value, and add insight to certain topics? The answer is, they won’t. So, you need to add a blog to your website, and then develop a theme of content you want to create that resonates with your ideal readers. For example, if your business sells wealth management services, you’re not going to add a blog to your site and then begin writing about why cats shed more in the summer. That would be totally unrelated, and you would be doing more harm than good to your site. Instead, add a blog, and to begin, twice a month, answer questions that potential clients might have! For example, “what are the top five qualities I should look for in a wealth manager?” If you answer this question thoroughly and provide quality insight, you could potentially rank for a keyword like wealth manager qualities. If written well and with conversion in mind, it could be a great way to generate organic leads for your wealth management firm. So, moral of the story, add a blog to your website and start creating quality content!
- Link-Building
Arguably the most important aspect of fully managed SEO is link-building. The best way to explain how important link-building is for your website is like this: imagine links are votes. The more votes (links) your website acquires, the more trust Google has in your site. When we say links, we mean other websites linking back to yours. In time, and if you produce really good content, other websites will organically find your content and use it in-content to add credibility to their content, but until then, you need to build these links on your own. One of the best ways to build a strong link profile is through guest posting. Guest posting is best defined as posting content to another website. It’s a win-win for everyone involved. That website you’re submitting content to gets fresh content, and you get a link back to your website. Don’t submit junk content that contains a million keywords; instead, focus on quality and add 1-2 in-content links back to your website, with other sites linked as well to show natural link-building efforts and no spam efforts.
If you want to learn more about guest posting, you can look on Google for all of the available resources.
Conclusion
As you can see, SEO is not a one task solution. It’s an on-going effort that takes time and commitment. Stay focused, be diligent, and in time, you’ll see how effective SEO can be!
