By Customers maintain you in business, and bringing in fresh leads for home improvements is essential for its expansion and profitability. But sometimes, it’s easier said than done, which is why lead-generating methods are so important.
We’ve listed four of our top lead generation strategies for home improvements below if you’re seeking ways to get free leads for home renovation. These strategies have helped countless home improvement companies get the work they need to be done. Here are three to consider.
PPC Advertising
Home improvement companies can find their leads through PPC advertising on search engines like Google. PPC advertising allows home improvement businesses to target potential customers by location and interests. Facebook has many demographics, and it is possible to target people who are new homeowners or are in need of home improvement services. With PPC, businesses pay when someone clicks on their ad. But companies should be careful when using this as there are also pitfalls to PPC advertising.
Facebook Ads
Many specialty home improvement companies already have a Facebook page, but they fail to take advantage of the true power of Facebook ads. Facebook ads can reach a highly targeted audience of potential customers. The more relevant your ads are, the higher their chances of generating home improvement leads.
There are three different types of Facebook ads: video, image, and text. Video ads require a strategy and a staging team to make them look real. 2D animated ads, on the other hand, can be produced by a talented multimedia designer.
The prominence of social media has made it possible to reach a wider audience than ever before, and Instagram is no different. Not only does it provide a vast number of followers, but more than 90% of them are active users, meaning you can attract customers and generate bathroom remodel leads on your own. Instagram also offers a wide range of free options for businesses looking to reach new audiences.
Learn more about generating quality leads for home improvement companies and where to get the right professional support in this infographic from HomeGuru, a service provider of qualified and exclusive leads for home service providers.
