By 2020 will long be remembered as a difficult year with a perfect storm of a global pandemic, political unrest, social upheaval, and a hotly contested and divisive election in the United States. Some businesses lost everything due to forced shutdowns while others fell victim to violence. Many people lost their lives while others lost their livelihoods.
But not all businesses were destroyed. Some weathered this perfect storm and are emerging stronger than before. Businesses that are toughing it out do so because they are optimistic about the future, despite the present.
The hope for a return to the pre-pandemic robust economy or the loss of competitors throughout the year might be making the survivors more confident and optimistic about the future. Those who lost hope in the future survival of their business have ceased marketing and development activities while those who see the potential for a return to profitability and “normalcy” have not only continued their efforts, but many have seen the current scenario as an opportunity to intensify those efforts.
One such effort is search engine optimization (or SEO). SEO is a process that convinces Google to rank one website higher than other sites for relevant keywords. An online marketing company in NJ understands that getting to Google’s first page in the search engine result pages is the goal since the vast majority of searchers never go past page 1 when searching. But it takes time and money. Companies that suspended their SEO campaigns during the difficult 2020 year have found their rankings declining; they lost their investment in SEO. Those who stayed the course not only protected their investment, but they also saw improvement in their rankings.
To learn how optimism can guide your marketing decisions after a most difficult year, check out this infographic from Landau Consulting, an SEO and internet marketing company in NJ.
