{"id":1860,"date":"2020-12-08T12:38:58","date_gmt":"2020-12-08T12:38:58","guid":{"rendered":"https:\/\/www.vitalstatistics.info\/?p=1860"},"modified":"2020-12-26T10:45:53","modified_gmt":"2020-12-26T10:45:53","slug":"optimistic-companies-should-be-doing-seo","status":"publish","type":"post","link":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/","title":{"rendered":"Optimistic Companies Should Be Doing SEO"},"content":{"rendered":"<p>2020 will long be remembered as a difficult year with a perfect storm of a global pandemic, political unrest, social upheaval, and a hotly contested and divisive election in the United States. Some businesses lost everything due to forced shutdowns while others fell victim to violence. Many people lost their lives while others lost their livelihoods.<\/p>\n<p>But not all businesses were destroyed.\u00a0 Some weathered this perfect storm and are emerging stronger than before. Businesses that are toughing it out do so because they are optimistic about the future, despite the present.<\/p>\n<p>The hope for a return to the pre-pandemic robust economy or the loss of competitors throughout the year might be making the survivors more confident and optimistic about the future.\u00a0 Those who lost hope in the future survival of their business have ceased marketing and development activities while those who see the potential for a return to profitability and \u201cnormalcy\u201d have not only continued their efforts, but many have seen the current scenario as an opportunity to intensify those efforts.<\/p>\n<p>One such effort is search engine optimization (or SEO). SEO is a process that convinces Google to rank one website higher than other sites for relevant keywords. An <a href=\"https:\/\/landauconsulting.com\/seo-internet-marketing\/\">online marketing company in NJ<\/a> understands that getting to Google\u2019s first page in the search engine result pages is the goal since the vast majority of searchers never go past page 1 when searching.\u00a0 But it takes time and money. Companies that suspended their SEO campaigns during the difficult 2020 year have found their rankings declining; <a href=\"https:\/\/landauconsulting.com\/is-seo-worth-the-expense\/\">they lost their investment in SEO<\/a>.\u00a0 Those who stayed the course not only protected their investment, but they also saw improvement in their rankings.<\/p>\n<p>To learn how optimism can guide your marketing decisions after a most difficult year, check out this <a href=\"https:\/\/landauconsulting.com\/optimistic-companies-should-be-doing-seo\/\">infographic<\/a> from Landau Consulting, an <a href=\"https:\/\/landauconsulting.com\/seo-internet-marketing\/\">SEO and internet marketing company in NJ<\/a>.<\/p>\n<p><a href=\"https:\/\/landauconsulting.com\/optimistic-companies-should-be-doing-seo\/\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png\" alt=\"Optimistic Companies Should be Doing SEO featured image Landau Consulting\" width=\"800px\" border=\"0\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 will long be remembered as a difficult year with a perfect storm of a global pandemic, political unrest, social upheaval, and a hotly contested and divisive election in the United States. Some businesses lost everything due to forced shutdowns while others fell victim to violence. Many people lost their lives while others lost their livelihoods. But not all businesses were destroyed.\u00a0 Some weathered this perfect storm and are emerging stronger than before. Businesses that are toughing it out do so because they are optimistic about the future, despite the present. The hope for a return to the pre-pandemic robust [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimistic Companies Should Be Doing SEO - Vital Statistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimistic Companies Should Be Doing SEO - Vital Statistics\" \/>\n<meta property=\"og:description\" content=\"2020 will long be remembered as a difficult year with a perfect storm of a global pandemic, political unrest, social upheaval, and a hotly contested and divisive election in the United States. Some businesses lost everything due to forced shutdowns while others fell victim to violence. Many people lost their lives while others lost their livelihoods. But not all businesses were destroyed.\u00a0 Some weathered this perfect storm and are emerging stronger than before. Businesses that are toughing it out do so because they are optimistic about the future, despite the present. The hope for a return to the pre-pandemic robust [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Vital Statistics\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T12:38:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-26T10:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png\" \/>\n<meta name=\"author\" content=\"Leonie Brekke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leonie Brekke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/\",\"url\":\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/\",\"name\":\"Optimistic Companies Should Be Doing SEO - Vital Statistics\",\"isPartOf\":{\"@id\":\"https:\/\/www.vitalstatistics.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png\",\"datePublished\":\"2020-12-08T12:38:58+00:00\",\"dateModified\":\"2020-12-26T10:45:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.vitalstatistics.info\/#\/schema\/person\/9ba0e9e8332c3b037bf0c4050ae8fa1b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#primaryimage\",\"url\":\"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png\",\"contentUrl\":\"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vitalstatistics.info\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimistic Companies Should Be Doing SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vitalstatistics.info\/#website\",\"url\":\"https:\/\/www.vitalstatistics.info\/\",\"name\":\"Vital Statistics\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vitalstatistics.info\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vitalstatistics.info\/#\/schema\/person\/9ba0e9e8332c3b037bf0c4050ae8fa1b\",\"name\":\"Leonie Brekke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vitalstatistics.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80c7bdc8bf681232498c9cc53122270f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80c7bdc8bf681232498c9cc53122270f?s=96&d=mm&r=g\",\"caption\":\"Leonie Brekke\"},\"url\":\"https:\/\/www.vitalstatistics.info\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimistic Companies Should Be Doing SEO - Vital Statistics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/","og_locale":"en_US","og_type":"article","og_title":"Optimistic Companies Should Be Doing SEO - Vital Statistics","og_description":"2020 will long be remembered as a difficult year with a perfect storm of a global pandemic, political unrest, social upheaval, and a hotly contested and divisive election in the United States. Some businesses lost everything due to forced shutdowns while others fell victim to violence. Many people lost their lives while others lost their livelihoods. But not all businesses were destroyed.\u00a0 Some weathered this perfect storm and are emerging stronger than before. Businesses that are toughing it out do so because they are optimistic about the future, despite the present. The hope for a return to the pre-pandemic robust [&hellip;]","og_url":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/","og_site_name":"Vital Statistics","article_published_time":"2020-12-08T12:38:58+00:00","article_modified_time":"2020-12-26T10:45:53+00:00","og_image":[{"url":"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png"}],"author":"Leonie Brekke","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leonie Brekke","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/","url":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/","name":"Optimistic Companies Should Be Doing SEO - Vital Statistics","isPartOf":{"@id":"https:\/\/www.vitalstatistics.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png","datePublished":"2020-12-08T12:38:58+00:00","dateModified":"2020-12-26T10:45:53+00:00","author":{"@id":"https:\/\/www.vitalstatistics.info\/#\/schema\/person\/9ba0e9e8332c3b037bf0c4050ae8fa1b"},"breadcrumb":{"@id":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#primaryimage","url":"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png","contentUrl":"https:\/\/landauconsulting.com\/wp-content\/uploads\/2020\/12\/Optimistic-Companies-Should-be-Doing-SEO.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vitalstatistics.info\/optimistic-companies-should-be-doing-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vitalstatistics.info\/"},{"@type":"ListItem","position":2,"name":"Optimistic Companies Should Be Doing SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.vitalstatistics.info\/#website","url":"https:\/\/www.vitalstatistics.info\/","name":"Vital Statistics","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vitalstatistics.info\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.vitalstatistics.info\/#\/schema\/person\/9ba0e9e8332c3b037bf0c4050ae8fa1b","name":"Leonie Brekke","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vitalstatistics.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80c7bdc8bf681232498c9cc53122270f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80c7bdc8bf681232498c9cc53122270f?s=96&d=mm&r=g","caption":"Leonie Brekke"},"url":"https:\/\/www.vitalstatistics.info\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/posts\/1860"}],"collection":[{"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":3,"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/posts\/1860\/revisions"}],"predecessor-version":[{"id":1868,"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/posts\/1860\/revisions\/1868"}],"wp:attachment":[{"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/media?parent=1860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/categories?post=1860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vitalstatistics.info\/wp-json\/wp\/v2\/tags?post=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}